Despite the fact that we aren’t all switching off the BBC and watching brand-funded programming as was once predicted, there are still some interesting partnerships out there. Take the one between Pepsi and the newly-Google-owned youtube. Pepsi is launching a branded channel on the site to drive traffic to its own video site. It encourages users to create and upload video clips showing how they would ‘max’ their day with £1000. Will this promotion give Pepsi some extra fizz in its marketing or will the plan fall flat? To be continued…
Filed under: Advertising and Communication, Internet, Marketing, Viral Marketing, Web 2.0
Straaange, this is a top-down company trying to go down to the level of the consumer. It’s like a king in the middle ages travelling through the city in full daylight… Why!
HEY! nice blog!
I honestly think this new pepsi promotion will end up as all the other they carry out… in the 2nd place.
I personally prefer Irn-Bru :p