Sea, Sex et Publicité…

29 12 2006

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 ‘Tout s’achète: l’amour, l’art, la planète Terre, vous, moi. J’écris ce livre pour me faire virer. Si je démissionnais, je ne toucherais pas d’indemnités.’ 

  ’99 Francs (€14.99)’ by Frédéric Beigbeder.

‘99 francs (€14.99)’  is a wonderfully entertaining post-modernist reality-novel. Octave Parago is a successful advertising creative, and while everybody wants to be him (or perhaps his job?), Octave hates himself. Octave gives the reader a harsh yet hilarious criticism of the advertising industry in France and the impact advertising has on the French society.

If you speak French, you’re in for a treat!





Is it the end of blogs?

26 12 2006

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I stumbled across a rather interesting article published in ‘Echos’, the famous French financial paper, on December 18th. A report by Gartner seems to suggest that blogging may be a thing of the past, sooner rather than later! The original article (in French) can be found here.

Here are few figures to illustrate Gartner’s point:

  • There are currently 260M blogs on the www, out of which 55M are active

  • Only 2% of bloggers frequently blog and contribute to other blogs

  • Facebook and myspace respectively lost 12% and 4% of users between August-September 2006

Gartner argues that blogging as a phenomenon has entered the public consciousness in a big way. However, there are limits to the growth of even a Web 2.0 phenomenon like blogging, as the initial excitement about it has begun to be replaced with a more rational view of how blogging technologies should be used. This leads us to ponder whether there is a peak point in blogging growth, after which the phenomenon will become the norm.

Gartner’s Top Predictions for IT Organizations and Users, 2007 and Beyond (Dec 1, 2006)

I don’t think this is the end of blogs quite yet, however as a myspace member I can understand why people lose interest in so called on-line communities sites. There’re fun at the beginning but tend to become rather repetitive after a while.

Question time!

How do you, as a blogger, foresee the future of blogs? :)





Z-listers update

24 12 2006

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Hi folks,

 Just to let you know that the list of z-listers has now reached Seth’s blog. Seth however does not think that the term ‘z-lister’ is appropriate - maybe we could start a contest to find a new name? Or perhaps Seth would like to leave a comment and share his thoughts? ;)

There also seems to be a lot of confusion over who started the z-list…  the original list can be found on Mack Collier’s Viral Garden. It would certainly be interesting to find out how many bloggers copied and pasted the z-list onto their own blog.

 I had 7 links a couple of days ago and now have 49. More importantly, a few people added me to their blogrolls and I discovered some interesting new blogs which is always good in terms of networking. Thank you Mack!





The Revenge of Z-Listers

21 12 2006

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Is your blog in need of some ‘link love’? Fancy more exposure and recognition on the www? Do you have faith in viral marketing?  

 Mack Collier came up with a solution: 

In an effort to bring more link-love to those blogs that I feel aren’t getting their due, I’ve

created a small list of blogs below that I’ve linked to. The idea is to create a meme built around giving link-love to the blogs that deserve it, and hopefully turn Technorati’s system of using a blog’s # of links to determine its ‘authority’, on its ear. What YOU can do is simply create a new post on your blog, but CUT AND PASTE the list I have below, and then ADD any blogs you feel aren’t getting their due either. The idea is, find those great blogs that, for whatever reason, you feel aren’t getting their due, link-wise.Then after you leave your post, the next blogger will do the same thing, cut and paste YOUR list, and add THEIR blogs to the list, then repost it. Add the same instructions in your post that the next blogger should cut and paste YOUR list, and add any blogs they feel should be on it to THEIR list. The list will get increasingly long, and all the blogs will get a sort of reverse ‘pyramid-affect’ of link-love.This is a PAINFULLY easy way to bring extra links and exposure to those blogs that deserve it. I would institute an ‘honor’ rule that you don’t include your own blog. The end result is that many great blogs will get a ton of extra exposure, we’ll all find some great new blogs to add to our reading list, and you’ll get mucho good karma points for helping out your fellow bloggers! And who knows some of that link-love might even come back to you! 

Source: Mack Collier - The Revenge of Z-Listers

Here’s my list:

Creative Think
Soloride
Movie Marketing Madness
Blog Till You Drop!
Get Shouty!
One Reader at a Time
The New PR
Own Your Brand!
OTOInsights
bizandbuzz
Work, in Plain English
Buzz Canuck
New Millenium PR
Pardon My French
Troy Worman’s Blog
The Instigator Blog
AENDirect
Diva Marketing
Marketing Hipster
The Marketing Minute
Funny Business
The Frager Factor
Mindblob
Open The Dialogue
Word Sell
Note to CMO:
That’s Great Marketing!
Shotgun Marketing Blog
BrandSizzle
bizsolutionsplus
Customers Rock!
Being Peter Kim
Pow! Right Between The Eyes! Andy Nulman’s Blog About Surprise
Billions With Zero Knowledge
Working at Home on the Internet
MapleLeaf 2.0
darrenbarefoot.com
Two Hat Marketing

The Emerging Brand
The Branding Blog
CrapHammer
Drew’s Marketing Minute
Golden Practices
Viaspire
Tell Ten Friends
Flooring the Consumer
Kinetic Ideas
Unconventional Thinking
Buzzoodle
NewsPaperGrl
The Copywriting Maven
Hee-Haw Marketing
Scott Burkett’s Pothole on the Infobahn
Multi-Cult Classics
Logic + Emotion
Branding & Marketing
Popcorn n Roses
On Influence & Automation
Bullshitobserver
Servant of Chaos
converstations
eSoup
Presentation Zen
Dmitry Linkov
aialone
John Wagner
Nick Rice
CKs Blog
Design Sojourn
Frozen Puck
The Sartorialist
Small Surfaces
Africa Unchained
Perspective
gDiapers
Marketing Nirvana
Bob Sutton
¡Hola! Oi! Hi!
Shut Up and Drink the Kool-Aid!
Women, Art, Life: Weaving It All Together
Community Guy
Social Media on the fly
Jeremy Latham’s Blog
SMogger Social Media Blog
Masey.com 

And now my additions:

New Media Wanderings

Return on Innovation

T’s Melange

What are you waiting for? Simply CUT and PASTE the above list on your blog ;)





Merry Christmas!

19 12 2006

Sorry about the light blogging in the last month or so - I have been totally snowed under with work-related commitments! :(

Here’s a little something I put together ;)

 

 If you are unable to watch this video, click here.

Enjoy!