I love the new print advert for the Nokia 5300 Xpressmusic. I have only seen this advert on the Tube so far but it did certainly catch my eye!
It’s amazing to see how much the cellular technology has improved in the past few years – I started off with a ‘brick’ phone that should certainly be in a museum, then had one of the first Nokia camera phones, and the trend nowadays seems to have an integrated MP3 player. Although I was an early adopter as far as camera phones are concerned (don’t we all love finding dodgy snap-shops or videos in our mobile phones after a night out?), I never felt the need to have an integrated MP3 player with my phone.
The new Nokia advert somehow excites me and makes me want to find out more about the product. I am not quite sure which agency created this ad but the simplistic picture along with the pay-off ‘the song that makes you call a number you should have deleted a long time ago’ would certainly appeal to 15-35 years-old trendy females. Interestingly, the positioning somehow makes we want to check out music phones as I do I certainly do associate music with time and place.
They also created a male variant of the advert which I unfortunately couldn’t find. The caption says something like ‘the song that makes you want to call the friends your girlfriend doesn’t like.’
Music does indeed get you blogging!
Filed under: Advertising and Communication, Marketing
Cool idea. I like the look of the phone too.
Adverts on the Tube are always so creative - I cannot help looking at them!
Music gets me blogging too! Stories of artists and sometimes even their lyrics inspire posts for me.
I think it is fascinating to see a romantic thought that many of us might have had woven in as the payoff of an advert for a cell phone.
Thanks for extending the conversation!
Keep creating,
Mike
[...] ad, ’la musique vous parle’ (music talks to you) for the Nokia music phone - I blogged about the UK ad last [...]
Hey, if you still want the guy version of this ad, head over to:
http://meandmycam.blogspot.com
V