During my short holiday in France over Christmas, I paid particular attention to the world of advertising in France…
Advertising à la Française…
Adverts are everywhere: on TV, the www, radio, at the cinema, magazines or large advertising boards on the street. Most of the TV channels, either public or pay channels broadcast adverts, each lasting 10-15 seconds. [...]
Filed under: Advertising and Communication, France, Transcultural Marketing | 5 Comments »
