I spent the last few days in Paris on business and found the French ad, ’la musique vous parle’ (music talks to you) for the Nokia music phone - I blogged about the UK ad last month.
Although there are lots of advertisements on the Parisian Metro, it’s easy to ignore this tsunami of information. The Metro, unlike the Tube is reliable so you don’t have to spend ages staring at the walls waiting for the Metro to turn up 
On a more serious note, the achitecture of the metro makes it harder to place eye-catching ads, and the ads are sometimes far too large to take a closer look; I had to stand back to look at them, which can be life threatening I almost fell under a train!
The smaller clustered ads are in my opinion a waste of paper, as there are simply too many marketing messages to decipher at the same time.
And if you want to see what it is like to go underground in London, click here.
Filed under: Advertising and Communication, Transcultural Marketing
I find it amazing how many creative treatments on posters take no account of where they might be positioned or how people might be viewing them. For example, far too many posters that are placed by roadsides have relatively large amounts of text in them which you’re never going to be able to read when you’re zooming past at 30 miles an hour, and quite often you see a 48 sheet poster with text so small you can’t read it from street level. Seems like there’s a bit of disconnect going on between the media and creative teams. Welcome back btw.
Neil, good point! Yes, there sometimes seems to be a certain degree of disconnection between the creative where and how the ad will be positioned.
Going back to the above picture, I think people are meant to look at it on the opposite platform to understand the message. Bother cloever and frustrating.
Oh, Thanks! Really funny. Big ups!