I am currently holidaying in France and I was extremely surpised to see health and nutritional warnings at the bottom of food adverts broadcast on TV, the radio and print media.
This campaign launched on February 28th called Manger Bouger (eat and exercise), aims at educating the population, especially children on what to eat and not to eat. The new warnings include:
- For your health, eat at least 5 portions of fruit and vegetables every day
- For your health, exercise regularly
- For your health, avoid foods containing too much fat, too much sugar and too much salt
- For your health, do not snack between meals
Is France also turning into a Big Brother State like the UK?
Filed under: Advertising and Communication, France
Hmm, this also reminds me of Orwell’s Big Brother, huge signs telling you what to do and stuff. Obey! Anyway, I should probably begin by getting some exercise, since I’m only reading reading reading now… brain exercise!
At least in the Netherlands, people are a lot more chilled out