Crisps giant Walkers has become the first major food brand to display a carbon footprint and reduction logo on its packaging. Each bag of the crisps creates 75 grams of carbon dioxide, according to Walkers and the carbon trust.
- 44% of the emissions come from the farming phase of the process
- Making the crisps at the factory releases another 30% of the emissions
- Packaging is responsible of 15% of the emissions
- Transportation to shops creates 9%
- Disposal generates the final 2%
Better late than never… My advice is to keep packaging simple:
- Less packaging is more
- Primary colours are easier to print and therefore create less carbon emissions
- Try to use recyclable materials
- Use less plastic
Filed under: How green is your marketing?, Packaging
As an aside, its interesting to see how often Walkers change their crisp packets and stylise their logo - I suppose its to prevent them being a blind spot on the shelf.
Nice to see they are staying relevant with the carbon emissions logo though, although it is a fad in my humble opinion.