Carrying on with Web 2.0 social networking sites, I recently discovered a new online community called Imagini that offers a completely new way of communicating with images.
The site asks you a series of questions, the answer to which are visual. It then gives you a little folder that contains your visual DNA split into a number of categories: mood, fun, habits, love. Here’s my mood profile:
Click image to enlarge
The concept certainly is interesting and completely different from other online communities out there, as people can link up right away with people with similar interests in an original way.
Imagini also launched a feature that finds interesting travel sites that are matched to your VisualDNA - a gold mine for brands!
This online community certainly has a lot of potential for marketers and researchers alike. Researchers could for example ask consumers to choose an image to describe a specific brand.
How else could marketers use this type of technology?
Filed under: Online Communities, Qualitative Research, Web 2.0
