I just saw a rather intriguing ad for Oust on a double-decker bus: ‘Oust! Go smoke-free from 1st July.’ Are Oust trying to encourage us to smoke at home with the introduction of the smoking ban? I’d be curious to see their sales figures
I will not be talking about marketing today but my grief. Tomorrow will mark the second anniversary of the London Bombings where 52 commuters were killed and 700 injured. You will not be forgotten.
Luckily I wasn’t one of the passengers, but the attacks reminded me of a friend of mine who lost his life on 9/11. In the light of the recent events in London and Glasgow, I’d like to remind fellow Londoners to remain vigilant. I’ve seen far too many ‘abandoned’ bags in the last two years. Keep your eyes open…
At last researchers have started looking into the web 2.0 phenomenon! Here’s what’s been happening in the research world:
1) TNS is overhauling its global website as part of a move to attract and engage major marketing decision-makers online. The redesigned site, which will have Web 2.0 technology, aims to be easier to use and to help consumers find information more easily. It will have new features such as rich media, video streaming and interactivity where appropriate.
This is a smart move as I find most MR corporate sites lack identity and all makes the same promises. I am just hoping that TNS have come up with a portfolio of web 2.0 research tools
2) The one to watch - Nielsen BuzzMetrics offer a wide array of tools to measure consumer-generated media. Shame they seem to primarily focus on blogs…
3) Facebook now offer the option to ask fellow Facebook users (you can select a specific target market by interests location, gender and age) to ask a random question for a small fee and gives you neat quant charts.
4) For a little bit of fun, take a look at the Synovate Rap video that was leaked on youtube
5) Finally, check out Laurent Flores’ Customer Listening Blog who blogs about Market Research amongst other things
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