At last researchers have started looking into the web 2.0 phenomenon! Here’s what’s been happening in the research world:
1) TNS is overhauling its global website as part of a move to attract and engage major marketing decision-makers online. The redesigned site, which will have Web 2.0 technology, aims to be easier to use and to help consumers find information more easily. It will have new features such as rich media, video streaming and interactivity where appropriate.
This is a smart move as I find most MR corporate sites lack identity and all makes the same promises. I am just hoping that TNS have come up with a portfolio of web 2.0 research tools
2) The one to watch - Nielsen BuzzMetrics offer a wide array of tools to measure consumer-generated media. Shame they seem to primarily focus on blogs…
3) Facebook now offer the option to ask fellow Facebook users (you can select a specific target market by interests location, gender and age) to ask a random question for a small fee and gives you neat quant charts.
4) For a little bit of fun, take a look at the Synovate Rap video that was leaked on youtube
5) Finally, check out Laurent Flores’ Customer Listening Blog who blogs about Market Research amongst other things
Filed under: Qualitative Research, Web 2.0
I believe that Secondary research can be a great and cost effective tool. At our ad agency, we use secondary research before a new business pitch, when we build brands for clients and when we want to be updated on the latest trends in a certain industry. We found Magic Wand Research (www.magicwandresearch.com) to do the best job in finding insights and ‘nuggets’ of information.
Thanks!