Fight for Kisses

Posted on September 18, 2007 by Lolly

A friend of mine recently asked me to come up with some of the most over-used advertising clichés and a couple immediately sprang to mind:

  • Washing powder – the ad where the guy washes a white shirt covered in deep stains in salad bowl with a wooden spoon – I can’t even remember what the product they were trying to advertise.  

  • Gillette ads always featuring gorgeous clean-shaven hunks. Yes, I am talking about the type of guy we will never meet unless you move to LA.

Experts say that the average person is exposed to about 3,000 advertisements every day. With that many advertisements out there, it is no surprise that advertisers have a hard time coming up with something new. It seems that many advertisers out there have completely given up on being original and are simply recycling the same old ads.

I discovered this awesome ad for razor manufacturer Wilkinson (currently number 2 behind Gillette in France and Great-Britain) – the viral campaign is called Fight for Kisses and originated in France.

Click the picture below to watch the ad

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There is also site to check out with a series of goodies and a game to download and play to win a series of prizes.

So what do you think? Hit or miss?

Filed under: Advertising and Communication, Viral Marketing

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2 Responses to “Fight for Kisses”

  1. Design Dyke, on September 19th, 2007 at 12:40 am Said:

    Mmm… mostly miss. I like the concept but it’s a bit overdone; too literal for me.

  2. reshma, on September 21st, 2007 at 2:07 pm Said:

    Got the feeling the idea was rooted in the Oedipus complex - though didn’t like the execution !

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