Bad PR can be sooooooooooo entertaining, don’t you think?
I recently received an email from Jeff Cambron from Attention PR - spot the mistake!
‘Hi Darryl,
Some cool news you you that I thought might be of interest for your blog - The brand new “Friendly” marketing philosophy of 22squared (formally WestWayne) has now inspired its own web script and facebook network! Looks like people are catching on! Adam Crowe developed a script for FireFox that eliminates the dreaded “cword” (CONSUMERS!!) in all your web pages, and replaces it with people/person. Pretty nifty, plus, he’s also created a facebook community on the subject, boasting over 66 members and counting!
This is great news for the folks at 22squared and their “Friendship Model” of advertising, as it is was directly inspired by their research and new philosophy of friendship marketing. For more info on the subject, check out the 22squared blog, The C Word, which strives to turn around all the negative energy in the ad world, and treat people how they would hope to be treated - like friends, not consumers.
The Friendship Model is based on many months spent mapping the consumer relationships of 128 recognized brands, and applying the principles of social psychology to create an empirically-based approach to facilitating and deepening friendships between people and brands.
Laurence, I would LOVE to read any thoughts you have on the subject on Blog Till You Drop. If you’d like some more info, I have pasted a recent 22squared press release at bottom, and feel free to grab (and post!) either of the Anti-C-Word badges below if you like!
Best,
Jeff
Jeff next time you send blanket emails, please make sure you read and re-read your email before sending it. You only had three words to change yet you got this wrong! That’s a shame because the blog looks good, but Jeff I would LOVE to see a comment from you in my comments box!
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