3 Skypephone seeding programme
11 12 2007
The folks at 3mobilebuzz contacted me a while ago to blog about the new 3 Skype phone. As it turns out, I am currently working on a project for 3 and I therefore agreed to take part in the 3 Skypephone trial. First of all, I have to say that their PR pitch is absolutely outstanding – their original email (excerpt below) definitely caught my attention and they have constantly kept in touch to find out how I was getting on.
‘Having looked through your blog, I’m a fan of your take on modern times, and was intrigued by the Bathroom Blogfest idea. Also reading back, the fact that Paddington likes Marmite! I feel defiled. Anyway I digress monumentally - I was wondering whether you’d be interested in trialling a pair of 3 Skypephones for a month?My name is Matt and I’m part of 3 mobilebuzz , an independent collector of online conversation relating to 3’s mobiles and service. Currently, the arrival of the 3 Skypephone is generating a lot of coverage and we’d like to get you involved […]’
I will be reviewing the actual phone shortly but I would like first of all to discuss their PR strategy. The folks have kept me updated on reviews all over the blogosphere and have put together a clever web 2.0 campaign using twitter, flickr, facebook and youtube. They are also currently running a competition to win Skypehphones. Here’s how it works:
‘ We at 3mobilebuzz are running a little competition - the winner gets three 3 Skypephones, second place gets two and third place gets one. Also two devices will be awarded to the blog that refers the winning entry.
All entrants need to do is tell us why they want a 3 Skypephone – and it can be done however they want as long as it can be linked to. For example, it could be a blog post, forum thread or simple webpage, a picture or a set on Flickr, a link to a YouTube video or even a Facebook group where 100 friends sign up and support the quest for a 3 Skypephone. The more creative the better.’
If you fancy winning a phone, click here!
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Tags : 3, 3 Skypephone, mobile phones
Categories : Advertising and Communication, PR, Seeding programmes, Viral
















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