10 green bottles standing on a wall…. but how many units per bottle?

    

 

I simply LOVE the new Alcohol Units campaign by ad agency VCCP! The campaign aims at educating consumers about the number of units there are in drinks.

 

Adverts will appear on television, radio, advertising boards and newspapers advising that women should not regularly drink more than two to three units a day and men three to four.

 

The graphics are visually attractive, the message ultra-simple, informative and straight to the point! I am sure lots of consumers will complain that we live in a nanny state but I am 100% behind this campaign.

 

I simply wanted to point something I noticed when I was made aware of the campaign a couple of days ago… The first graphic I ever saw was the pint of beer with the number 3 drawn in froth in the London Lite (OK it’s not a broadsheet but that paper is great for stimulus!) – would it not make more sense to firstly educate consumers as to how many units per day are acceptable per day and then show the number of units for each drink?

 

I haven’t seen (TV) or heard any of the ads on the radio yet so I may be wrong…

 

The ads certainly won’t solve the binge drinking problem in the UK but they may help consumers realise how much alcohol they consume…

 

To be continued…  

PS: In case you were wondering, the title of this post refers to the 10 green bottles song (and if one green bottle should accidentally fall… there would be 9 green bottles etc). My mum taught me that song when I was 4!