First impressions count - it’s a well known fact that in the first five minutes of a meeting you can have possibly landed the job or blown it! The same applies to brands; with increased used of the Internet and consumers becoming increasingly marketing-savvy, corporate image is of utmost importance.
I have recently discovered an interesting new website called BrandTags, which could be a very powerful tool for businesses wishing to update their logo.
BrandTags visitors play a game of word association to sum up their impressions of major brands in one word or phrase — and then the site graphically displays the answers in a tag cloud.
Click here to view the answers associated with Virgin
I had the opportunity to work on a number of re-branding projects in my qual research career, where we showed respondents new logos and asked for their impressions and feedback, potential improvements.
The only downside of this approach is that, whilst you can certainly get a lot of good qualitative insight, you cannot quantify what people have said… and clients do like robust statistics! Brand Tags offers the chance to provide with both the robustness of quantitative data (I am not sure whether they quantify anything at the mo but that’s something they could easily integrate…) but also the richness and depth of qualitative data.
BrandTags has the support of ad agency Naked. You can also read their blog here.
Filed under: Branding, Qualitative Research, Web & Technology | Tagged: BrandTags.net, Qualitative Research, tag cloud, Web & Technology
I certainly miss the stats there - personally I would find it more interesting with those. But hey, I am being picky;)
Agreed - it shouldn’t be too difficult to add though (?)
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