Seth Godin, Advertising and Fashion Faux-Pas

 
Seth Godin says that companies should spent an enormous amount of their time and budget to focus on becoming ‘the’.
I say that companies should stop using so much in advertisements the pronoun ‘you’. That would be a fashion faux-pas.

Music gets you talking

 
I love the new print advert for the Nokia 5300 Xpressmusic. I have only seen this advert on the Tube so far but it did certainly catch my eye!
 
It’s amazing to see how much the cellular technology has improved in the past few years – I started off with a ‘brick’ phone that should certainly [...]

ABSOLUT(ely) fabulous!

 

I went to the ABSOLUT ICEBAR in London last night and what an experience! One piece of advice – make sure you wear big woolly socks if you don’t want to freeze! It’s a bit pricey to get in but definitely worth it!   The Ice Bar opened a few years ago and has been a [...]

Pepsi gets fizzy with youtube

Despite the fact that we aren’t all switching off the BBC and watching brand-funded programming as was once predicted, there are still some interesting partnerships out there. Take the one between Pepsi and the newly-Google-owned youtube. Pepsi is launching a branded channel on the site to drive traffic to its own video site. It encourages [...]

The Campaign for Real Beauty

 

My blog stats meter tells me that you rather enjoyed ’The Evolution of Beauty’ clip I posted last night. How would you feel if I told you that this clip is in fact Dove’s  latest advertisement?  
This clip certainly was an excellent effort intended to serve as a starting point for societal change and act as a catalyst [...]