Researchers 2.0

At last researchers have started looking into the web 2.0 phenomenon! Here’s what’s been happening in the research world:
1) TNS is overhauling its global website as part of a move to attract and engage major marketing decision-makers online. The redesigned site, which will have Web 2.0 technology, aims to be easier to use and to [...]

A picture tells a thousand words…

Carrying on with Web 2.0 social networking sites, I recently discovered a new online community called Imagini that offers a completely new way of communicating with images.

The site asks you a series of questions, the answer to which are visual. It then gives you a little folder that contains your visual DNA split into a [...]

Mine’s half full!

C.B Whittermore recently tagged me in her post Half Full or Half Empty? Christine asked me to answer the following questions: 
1. How full is your glass?
2. What kind of glass is it?
3. What’s in the glass?
4. Reasons for #1, #2 and #3 

My glass is always half-full and I’d also like a top up [...]

Mobile Phones - Tool or Lifestyle?

Back in March, I blogged about the relationship consumers have with their mobile phones in the UK, and Chris Brown kindly covered the American market on her blog. 
It was our understanding that while consumers in the UK have an emotional ‘relationship’ with their mobile phones (rather than the actual provider), cell phones are seen as [...]

Qualitative Research 2.0

 

Z-listers have been meeting up on this side of the pond! I recently hooked up with Reshma Anand of the Qualitative Research blog, and we shared our ideas on the future of Qualitative Research.
1) Scary Technology
Qualitative Research is an exciting discipline that hasn’t reached its full potential yet. A lot of researchers see [...]